How to Apply a Face Serum Properly

A woman wondering how to use a face serum

Serums are cosmetics that are still too often forgotten in a beauty routine. However, these skincare products are powerful background treatments that can radically enhance the appearance of different skin types. Today, discover how to use a face serum and—above all—why to adopt it.

What are facial serums?

A serum is a facial treatment with a fluid texture that can be used in the morning and/or evening just before applying a moisturizing cream for the aqueous serum, and without a moisturizing cream and only in the evening for the oily serum. A true concentrate of beneficial active ingredients, the serum helps effectively meet your needs while strengthening your skin barrier on multiple layers.

With a specific formula and active ingredients, the serum helps target different skin concerns:

  • Acne;
  • Dilated pores;
  • Lack of hydration;
  • Wrinkles and fine lines;
  • Dull complexion;
  • Dark spots;
  • Redness;
  • Sensitivity;
  • Skin aging.

Anti-aging serums, smoothing, radiance-boosting…there’s a product for everyone. While choosing the right serum for your face and skincare routine is essential, we also explain how to use it in order to maximize its benefits.

Why is it important to have a serum?

The aqueous serum is used in addition to day and night creams to complement their action and effectiveness. The high concentration of this treatment lets you use a minimum amount while still achieving maximum results.

The serum is essential to target problems that are sometimes difficult to treat with a simple moisturizer with precision and optimal effectiveness. It may contain powerful key ingredients such as hyaluronic acid, salicylic acid, vitamin C, or ceramides.

Different from the aqueous version, the oily serum is used in the evening and lets you target the specific needs of the skin without needing to use a night cream in addition.

The steps to apply facial serums

Find out how to use your product in your skincare routine to take full advantage of its benefits.

Step 1: Have clean skin before application

Don’t forget this key step. Skincare products must always be used on freshly cleansed skin. Before applying the serum to your face, carry out a skin cleansing first. Use a gentle cleanser gel, makeup remover milk, and/or micellar water.

Step 2: Exfoliate to eliminate dead cells

To allow the serum to quickly penetrate the skin, exfoliate your face once or twice a week (depending on if you have sensitive skin or skin issues). Eliminating the dead skin will facilitate the action and application of the serum.

Step 3: Apply the serum to your face

Do you want to know how to use facial serums now? It’s simple. Spread a few drops of serum on clean, dry skin. Use a light touch for maximum softness.

Remember: This product is highly concentrated! There’s no need to abuse it; a small quantity is enough.

Step 4: Massage the face for better absorption

Now you know what amount of serum to use on your face. For greater effectiveness, lightly massage the epidermis of the face using circular motions. These small movements help the serum penetrate while promoting microcirculation thanks to the draining pressure of the fingers.

Step 5: Use a moisturizing cream

After applying the aqueous serum to the face, the final step is to use a day cream or a night cream tailored to your skin type. In addition, don’t forget that, thanks to its consistency, the oily serum is used in the evening and without a moisturizing cream.

Now that you know how to use facial serums, discover our range of serums and boosters concentrated in beneficial natural ingredients.

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