Fragrance in cosmetics: why choose natural?

Along with its texture, the fragrance of a beauty product is one of the key elements of the pleasure it gives. The scent it leaves on the skin is therefore a major area of research for the cosmetics industry. But, once again, natural matters…

What is a natural fragrance?

Unlike synthetic fragrances, the natural fragrance used in organic cosmetics comes only from the plant kingdom. It is made from essential oils, fractions of essential oils or molecules extracted from the complex structure of essential oils. Working with these scent ingredients to create a natural fragrance is a complex craft that we can be proud of.

Why prefer natural fragrance?

Creating excellent natural fragrances is a challenge. But we see it as an essential step in formulating a quality organic cosmetic. Synthetic fragrances, which by definition are made only through chemistry, are not harmless. While we do not yet know all the drawbacks of these scent molecules, it has already been shown that synthetic musks build up in body tissue and interfere with our hormonal system. Synthetic fragrances contain phthalates, which are used to fix the scent and make it last longer. Some of these compounds (DBP and DEHP) are known to be able to impair fertility.

Natural fragrance at Phyt’s

At Phyt’s, we have been working for many years to improve the quality of natural fragrance. Protecting the health of the people who use our products while giving them the sensuality of refined fragrances has always been one of our goals. Over the last ten years or so, this long-term work by our teams, together with perfumers from Grasse and expert “noses”, has paid off. We have developed fragrance blends that give us access to a wide range of notes: sophisticated, as in the Panacée cream, delicate or sweet, floral or citrus… giving our certified organic and natural products a beautiful sensory quality.